Note: This post was also included as a guest post on ReadWriteWeb. Can mobile phones be an effective tool in the fight against AIDS? A new group of organizations believe they can. Last week, in conjunction with the PopTech! conference, the Praekelt Foundation and partner organizations announced a new effort that will use the power…

Editor’s Note: This post is the first in a two-part series based on: 1) The African mobile marketplace and how Africans utilize their mobile phones and 2) how organizations are using social marketing to reach this highly mobile population for social change. The series is based on a conversation I had with Gustav Praekelt, a…