TechCrunch posted an intersting article today regarding a new startup called Yobongo. In a few words, Yobongo is a group messaging app that allows you to stay up to date with a group of folks while on the go. Think of the power of text messaging, but with a group of folks in the same…
Starbucks has long had an iPhone application, but now the coffee company is branching out and embracing another mobile platform as well. The Starbucks Card Mobile App for BlackBerry will allow BlackBerry users to do basic functions with their mobile phones. It is interesting to me that it has Starbucks this long to embrace BlackBerry,…
With today’s mobile app stores, such as Apple’s iTunes and the Android Market, finding apps is no problem. With over 160,000 apps in iTunes and 50,000 or so in the Android market, there are lots of opportunities to find applications for any type of use you can imagine. Apple even tries to help by providing…
This summer, Continental Airlines, a U.S. based airline, conducted a campaign to see whether a specific set of ads were more effective on a mobile website versus embedded in a mobile app on an iPhone. Partnering with MediaVest, Continental ran an ad on WhitePages.com and inside WhitePages corresponding iPhone application.’a0 The summer campaign sought to…