This summer, Continental Airlines, a U.S. based airline, conducted a campaign to see whether a specific set of ads were more effective on a mobile website versus embedded in a mobile app on an iPhone. Partnering with MediaVest, Continental ran an ad on WhitePages.com and inside WhitePages corresponding iPhone application.’a0 The summer campaign sought to…
Good day, Wapedia users!’a0 We are very pleased to hand over a new version of Wapedia on Android to our loyal users. So, if you are so inclined, fire up the Android Market and download version 1.5.8 of our Wapedia application on Android.’a0 Among some other changes, the new Wapedia version features: An improved user…
Cloud computing is a’a0 that describes a model of computing where by your data is kept on servers that are outside your control and out on the Internet (hence, in the cloud).’a0 According to Wikipedia, cloud computing is: Cloud computing services often provide common business applications online that are accessed from a web browser, while…
Since the rise of Twitter and the associated “real-time web”, much attention has been paid to how real-time search could perhaps pass conventional search results in usability and relativity.’a0 I’ll leave this debate to the blogosphere and social media anthropologists, but I do want point out one fact: searching Twitter on the mobile platform leaves…