Amazon announces Amazon Go

How would you like to shop without having to stand in line, ever? No waiting in queues to check out – nothing. Amazon is using machine learning technology to enable just that – a completely line-free way of shopping – and calling it “Just Walk Out” technology. See the video below for more of a…

Defining Tech and Brand Evangelism

In my last role at Sysomos, I was a brand evangelist. But, what does a brand or tech evangelist do for an organization? An evangelist is someone who typically sits inside the organization’s marketing arm. An evangelist’s role, succinctly, is to raise awareness in the marketplace of why the company/brand/organization is needed and important. A…

Looking For My Next Great Opportunity

I’ve spent the last two years working with the best-damned marketing team at Sysomos, a Toronto-based enterprise software company that focuses on social data/analytics and conversation. But in an age where digital companies are always shifting to better position themselves in the market, my area was restructured and I was laid off. I’ll sincerely miss…