Entry Level Touch Phone Is An Impressive Dark Horse

Nokia NuronAccording to the The Mobile Weblog, the Nuron from Nokia for T-Mobile USA is selling quite well.’a0 The Nokia Nuron (also known as the 5230 everywhere else in the world) is available for sale in T-Mobile stores for as little as $70 (or free on contract).’a0 The phone has a pretty decent feature set including:

  • 3.2″ touchscreen with tactile feedback
  • Accelerometer
  • 16.7 million color display
  • 2.0 megapixel camera
  • GPS
  • Ovi Maps

According to the article linked above and my own asking at my local T-Mobile store, the Nokia entry level touch screen is generating some good buzz with users reporting a positive user experience. Nuron users seems to love surfing the web via the web browser on T-Mobile’s 3G network and having full GPS navigation capability using Ovi Maps.

Even though the Nuron doesn’t have the specs of the iPhone with it’s extensive apps selection and easy as pie user experience, but the device does have a feature set that appeals to a mass audience.

What does this user satisfaction show?’a0 The touch phone market is broad, vast and touches all price points.’a0 From entry level device such as the Nuron to advanced phones such as the iPhone and HTC Incredible, touch screen phone users are seeking solutions at their price points.

What are you and your company doing to meet the needs of the other mobile touch customers who aren’t using an iPhone or high-end Android device?’a0 Perhaps this is a question we should all be asking ourselves.

What is Taptu doing?’a0 You’ll see soon 🙂