SXSW: A Guide For Newbies

SXSW logoThis week, thousands of folks will descend upon Austin, Texas.’a0 South By Southwest is a music, film, and interactive festival that draws film lovers, music lovers, and geeks.’a0 This eclectic mix of folks all converge in Austin to meet, learn, and enjoy the city and all that SXSW has to offer.

Chris Moisan and Jason Harris (that’s me!) will be heading to Austin this coming weekend, heading to the Interactive portion.’a0 In preparation, I have done a bit of research and talked to many SXSW veterans and have heard the following advice.
Here are the best bits I have gathered:

Check Out These Sessions


“Each year at SXSW, you hear about ‘SXSW SARS’ or ‘SXSW Scurvy.’ Days packed with panels, movies and concerts are exhausting and wear down your immune system. Learn some ways in which you can prepare for and perhaps avoid getting sick at SXSW.” With Jay Goldman.

Keynote Interview with Evan Williams

The Twitter co-founder will give us a keynote update on Monday of SXSWi.’a0 What is next for Twitter?’a0 We’re all curious as the service hasn’t really been updated in any significant way since it’s launch 3 years ago at SXSWi.

SXSW Web Awards

“The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival and an event not to be missed. Hosted by Doug Benson with special surprises in store for the big ‘lucky 13’!”

Don’t Try To Be Everywhere

SXSW is all about people and relationship building.’a0 While there are many panels, sessions, and parties to attend to and feel obliged to appear at, my veteran friends tell me SXSW is all about taking it slow and enjoying meeting new folks and hearing their stories wherever you happen to be.’a0 Take it easy, order a drink, and enjoy!

Apparently great conversations and connections are had in side random places like hotel lobbies (I’ve hard the Driskill Hotel lobby is a hotspot)…so kick pack and take it easy..find a good crowd and stick with them!

Be Sure To Eat

At SXSW, it’s easy to find a sponsored party with food…so when your hunger calls…feed it!’a0 There are lots of crowds moving around and you might find yourself famished if you get caught going from place to place without thinking of giving yourself some sustenance when your stomach is empty.

Find the Dino..Eat For Free!

SXSW is all about meeting new folks…and we’re looking to do just that.’a0 We’re going to hide inflatable dinosaurs all over Austin on Saturday, Sunday and Monday…join us for free food and drink if you show up at a special eating with the dino!

Read more about it on our prior blog post.

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