Nokia Stepping Up NSeries Advertising

Nokia logo

Nokia logo

Nokia, the current leader in global smartphone sales, is looking to step up advertising for their Nseries brand of multi-media computers. As a result, the Finnish mobile handset giant will invest $150 Million to get the word out about these connected Nseries life devices.

On a local note, Wieden & Kennedy, a local Portland-based adversing firm, has been awarded the advertising deal. Nokia and W+K are not strangers, as Wieden and Kennedy were the lead agency on a previous $260 advertising deal with Nokia on devices not including NSeries.

Nokia has an uphill battle with Nseries devices as the company recently reported a drop in profits for Q3 2008 of around 30%. With competition coming from Apple’s iPhone and Google Android devices, Nokia wants to teach the masses masses about the utility and appeal of the Nseries line of mobile handsets.

[via AdAge]