Yelp, a site I have praised before, is continuing to grow and gain traction. Today, TechCrunch profiled them and spoke of their success and new-found hate sites. You see, business owners who have been given bad reviews on Yelp are trying to fight back. Sorry businesses, but if you want to fight back, respond to the criticism by fixing what was being complained about. Yelp has reached out to give business owners a way to reply to reviewers.

Yelp is one of the social media sites that defines what user generated content is all about. Real people talking frankly about businesses in a frank and open manner. If businesses can’t take the heat – perhaps they should just stick their head in the sand and ignore the feedback. However, the feedback is free and will allow them to easily improve their business.

If you want to see my activity on yelp, check out my profile page.