Who isn’t sick and tired of calling a company and having to wade through their phone tree. “Press 1 for Sales, 2 for Customer Service”, and so on. Automated phone menus may make life easier for companies, but consumers struggle with them.

I was recently sent some material from a company called Fonolo that takes the frustration away by giving you a listing of the entire phone tree and actually allows you to call into that part of the phone tree with the click of the button. The service officially launches in the first part of September.

There are only a few companies in the directory now with hundreds or maybe even thousands by launch time. After you sign up and create an account, you are given an outline of a company’s phone tree. Think of being able to call your cell phone company and instantly being able to get a human in the proper department.

After setting up your account, you can have the service call you on whichever number works best for you, for example your mobile, office line, or home line. At some point, the Toronto based company plans on offering call recording capabilities as well.