Steve Jobs is a friggen genius, here’s why

This afternoon it’s hitting the web that Steve Jobs, CEO of Apple, held a meeting this morning and announced to all Apple employees that everyone who has been working there for at least a year would receive a free 8GB iPhone. Other internet rumors are suggesting even Apple store employees are getting in on the action.

This move, in my eyes, is a unbelievably smart in many ways. Not only does he reward everyone at Apple for their hard work, he instantly made thousands of people into instant iPhone evangelists. How can you talk about (and sell) a product if you don’t have first-hand knowledge of what it is like to live with it day-to-day? Stevie J just recruited lots of little salespeople with his grandiose move. Also, it builds in employee loyalty, something that cannot be measured!

I have worked at tech companies before and suggest that they give employees a reward similar to this. I think the benefits outweigh the Bill of Materials cost that would be assumed.

Now I wish I worked at Apple even more!

2 comments on “Steve Jobs is a friggen genius, here’s why
  1. J: agree! all I can say about Jobs is “Brilliant!”

    I once worked for a company which had a company-wide survey from HR asking employees about what would make their jobs better and you’d be surprised what the top item was:
    “free drinks”!!!

    amazing how little it makes employees happy…

    When he announced it, I swear 95014 probably registered on the richter scale, clapping went one for a good minute!

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