UPDATE: As Sloan Bowman points out on FoneArena, Sprint is one of only a few carriers that provide true unlimited 4G – meaning you can eat as much data as you want. Other carriers advertise ‘unlimited’ data, but throttle you after 5GB or charge you overage fees.
I’m a huge fan of Sprint – they have a rockstar network and are getting some really innovative handsets that make them a real player in the US mobile market. In the number three spot behind the big boy networks including Verizon and T-Mobile, Sprint needs to keep innovating to keep things fresh and new to keep existing customers and win new ones over.
However, this morning, Sprint releases some news that will counter their ability to gain new customers. For every new customer that signs a contract to Sprint, the company is going to institute a $10 data premium on all new customers who get a smart phone with a data plan.
This is really bad news for prospective Sprint customers who were thinking of hopping on board now have 120 reasons (the $10 cost spread across 12 months) per year to think about NOT to join.
Sprint, in their press release, tries to justify the expense by explaining that, “The charge will assist Sprint in offering simple and affordable unlimited plans for its customers while maintaining a wireless network able to meet the growing appetite for a richer mobile experience.”
I have long felt mobile data plans are way too expensive. I understand corporations need to make money to stay alive and satisfy shareholders, but raising the price on already pricey data plans is out of line.