I’m currently in Toronto, Ontario to be a part of a new ad campaign Nokia is working on.Â Twelve short films are being created to highlight 8 areas of innovations the company will roll out both in the near future and coming years.
The ubiquitous handset maker is using an interesting approach to the ad campaign centered around engaging and leery stories by pitching them as urban legends.Â The Nokia Legends, when they debut in the early Fall, are told by a well known actor and story teller and will be the central hub of a web-video campaign.
The actor chosen by NokiaÂ is renowned performer and author Ron McLarty, who has been in roles such as Law and Order, Sex and the City, and many other TV series, as well as a known author who has published 18 novels.
Nokia recognizes that technology marketing is often focused on showing potential users a device that is aimed at specific needs such as SMS, central contact management, email, and so forth.Â On the other hand, Nokia hopes the Legends campaign will illustrate what is possible by utilizing a more abstract storytelling form that ties together the innovations the company wishes the general public to imagine.
The company is casting a wide net with the stories by using social media to generate a conversation surrounding each of the stories.Â Being a global company, they’re shooting each video in three languages: English, Spanish, and Mandarin Chinese as well.
It has been a real treat to watch the production process.Â I’ll post more about the videos themselves when they are released in the coming months.Â In the meantime, check out some of the behind-the-scenes photos I’ve been able to snap.